Products live on a shelf. Your brand lives in your head (or not). It is who you are, the reason you do what you do. Your story is your brand. This intensive boot-camp is designed for close encounters with the heart and soul of your brand. Under the tutelage of three of the nation’s top branding gurus, each participant’s story is articulated and then distilled into a winning identity. Then, through a rare blend of group feedback and one-on-one coaching, we begin translating that presence into an editorial voice and visual identity. In a choice-dense world a distinct brand is do-or-die. And yet, entrepreneurs, writers, artists and well-established companies all struggle to find winning ways to show who they are and what they do. This boot camp is for you.