Products live on a shelf. Your brand lives in your head (or not). It is who you are, the reason you do what you do. Your story is your brand. This intensive boot-camp is designed for close encounters with the heart and soul of your brand. Under the tutelage of three of the nation’s top branding gurus, each participant’s story is articulated and then distilled into a winning identity. Then, through a rare blend of group feedback and one-on-one coaching, we begin translating that presence into an editorial voice and visual identity. In a choice-dense world a distinct brand is do-or-die. And yet, entrepreneurs, writers, artists and well-established companies all struggle to find winning ways to show who they are and what they do. This boot camp is for you.
YOU—an entrepreneur, writer, blogger or content producer who needs a crisp, consistent identity to brand yourself on the web and in social media in order to compete in today’s crowded market place.
Your story, your vision, your brand—a bootcamp.
Thursday, September 10th, 12 noon through Saturday, September 12th, 1:00 pm
Rensselaerville, New York, a bucolic 19th century village that time forgot.
$2,500 — Including single room housing, instruction, moderated group work, a one-hour one-on-one consultation, supplies and meals (a real deal)
$1750 — Including shared room or dorm style housing, instruction, moderated group work, a 30-minute one-on-one consultation, supplies and meals (another real deal)
REGISTER & INFO:
Space is extremely limited in this intimate, power-packed camp. To reserve your spot contact [email protected]
your camp counselors:
Named “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an author, educator, brand strategist and host of the podcast Design Matters. Debbie is President of Design at Sterling Brands, where she has worked with over 200 of the world’s largest brands.
Leah Komaiko is the author of 20 books and applies that same storytelling genius to the brand strategies she has developed with scores of best-selling authors, entrepreneurs and chefs. Her clients also include major companies such as Liz Claiborne, philosophy Skin Care, Disney and Lenovo.
Creative director, art director and designer in the advertising world
for over 35 years, Beth Kosuk is the co-founder of Frank About Women, one of the leading marketing-to-women groups in the country, and is soon to launch her own female-centric branding company.
Contact [email protected] for more information